Agenda #

• Digital Network Architecture
• What is New
• Offer Structure
• Migration & Ongoing Innovation
• Technical Support

Digital Network Architecture #

The network is the cornerstone of digital success or failure.

Digital Disruption #

• 1 Million Devices Online Every Hour
• Mobile, IoT, Cloud, AI/ML
• Explosion of Data, Lack of Insights
• Complexity
  • Significant amount spent on Network Operations
  • 95% Manual Operations
  • Customer Experience in a Multi-cloud Environment
• Security
  • Attack Surface
  • Threat Actors
  • Attack Sophistication

Network Challenges #

• Relevant Insights at Scale
• Slow and Error Prone
• Dynamic Threat Landscape

Traditional Networks cannot meet the demands of a Digital Network.

Customer requirements for digital-ready network #

• Gain visibility & insights with context to inform business decisions
  • Insights & experiences
• Increase automation for speed, scale, and accuracy
  • Automation & Assurance
• Ensure security & compliance with real-time threat defense
  • Security & compliance

Cisco Is Rewriting the Network Playbook #

• Traditional Network: Hardware Centric, Manual, Fragmented Security
• The New Network: Software Driven, Automated, Built-In Security

Era of The New Network: Network Data powered by Cisco DNA™. Business Insights powered by Cisco DNA™.

What is New #

Digital Network Architecture – What’s New #

• Cisco DNA Software Capabilities
  • Cisco DNA Center
  • Automation
  • SD-Access & Assurance
• Cisco DNA-Ready Physical and Virtual Infrastructure
  • Catalyst 9K
  • Encrypted Traffic Analytics

Workflow-based Insights & Telemetry Automation #

• Identity-based Policy & Segmentation: Decoupled security policy definition from VLAN and IP Address to enable rapid policy updates.
• Automation: Workflows for Network Design, Provision, and Operations across Wired and Wireless provide consistency at scale.
• Analytics and insights: into User and application behavior for proactive issue identification and resolution.
• Software-Defined Access: Industry’s first policy-based automation from the Access to the Cloud.

Applied Intelligence with Cisco DNA Assurance #

Converting Data to Business and IT Insights

• Insights: See problems before your end users do.
• Troubleshoot: Find root cause faster with granular details.
• Automate: Recognize changes and inform the self-driving network.
• Predictive Performance: Understand how new services will impact service levels.
• Visibility: Learn from the network and clients attached to it.
• Industry’s First Self-Predicting Network Analytics Platform

Encrypted Traffic Analytics #

Security with Privacy

• Analyze netflow metadata without decrypting traffic flows.
• Global-to-local knowledge correlation – 99.99% threat detection accuracy.
• Encrypted traffic analytics from Cisco’s newest switches and routers.
• Enhanced Network-as-a-Sensor

The New Catalyst 9K #

• Mobility Ready: Simplify BYOD onboarding, Manage and secure wired and wireless from one device.
• IoT Ready: Instantly on-board IoT devices, Automatically segment IoT traffic for better security.
• Cloud Ready: Build apps. Through programmability, Improve applications performance – user to cloud.
• Future-Proofed: with UADP 2.0 and open and programmable IOS-XE.
• Integrated Security: Find and contain threats fast with real-time monitoring. Threat detection for encrypted traffic.

Cisco DNA Center: Design, Policy, Provision, Assurance #

A better way to manage your network.

• Cisco DNA Center: Design, provision, automate policy and assure services from one place.
• Logical workflow to design, provision, set policy.
• Respond to changes faster.
• Monitor end-to-end network performance.
• Predict and act on problems before they happen.
• Pinpoint problems faster.
• Reduce downtime with an end-to-end view instead of hop by hop.
• Manage hardware and software lifecycles.
• Keep up to date, meet compliance and plan for refresh.

Introducing Cisco DNA Software Subscription for Switching #

Introducing: Switching Subscription Offer #

• Simple Predefined Offers
• Investment Protection
• Better together Pricing
• Enable All Cisco DNA Capabilities

Why Subscription Matters to Customers #

• Enhanced Agility: Respond to the Market Faster. Renew & Scale What You Want. Shorter Planning Cycles.
• Better Financial Planning: Optimize your IT Spend. Linear, Predictable Budget Spend. CapEx to OpEx Shift.
• Faster Access to Innovation: Be More Competitive. Frequent Access to Latest Features. Keep Vendors on Their Toes. Up-to-date Security Protection. Better License Portability. Software Refresh Independent of Hardware.

Catalyst 9K: Simplified packaging #

• Current three-tier packaging:
  • IP Services: Full L3 and Core Differentiators
  • IP Base: Routed Access and Access Differentiators
  • Lan Base: L2 Features and Competitive Parity
• Simplified two-tier packaging:
  • Cisco DNA Essentials: Simplified Network Operations Solution Package
  • Cisco DNA Advantage: Software Defined Access, Assurance and ETA Solution Package
  • Network Advantage: Full L3 with flexible Segmentation and Network Resiliency
  • Network Essentials: Competitive Parity with Full L2 and Routed Access
• Cisco DNA subscriptions required (min 3-year term) at time of Cat 9K order.

Switching: Offer Structure #

• Cisco DNA Essentials:
  • Catalyst 9K with Network Essentials (Layer 2 Routed Access)
  • 3/5/7 Year Subscriptions Single SKU
  • Cisco DNA Essentials
• Cisco DNA Advantage:
  • Catalyst 9K with Network Advantage (Full Layer 3 Routing)
  • 3/5/7 Year Subscriptions Single SKU
  • Cisco DNA Advantage
  • Cisco DNA Essentials
  • Prime
• Cisco DNA Premier:
  • 3/5/7 Year Subscriptions Single SKU
  • Cisco DNA Advantage
  • Cisco DNA Essentials
  • Stealthwatch
  • ISE Base + ISE Plus
• Cisco Software Support Service (SWSS) included in all subscriptions.
• Must Attach Cisco DNA Premier, Cisco DNA Advantage or Cisco DNA Essentials as Subscription with 9K.

Customer Journey to Intent Based Networks #

• Cisco DNA Essentials:
  • Centralized Management: Zero touch deployment, Day 0 and Day 2 provisioning, Software Image Management, Discovery, Inventory, Topology.
  • Automation: Layer 2 routed access, PnP, LAN Automation, Embedded Event Manager.
  • Assurance & Analytics: Health Dashboard – Network, client, application, Switch & Wired client health monitoring, Full Flexible NetFlow.
  • Security: Network security analytics, User/device context.
• Cisco DNA Advantage:
  • Centralized Management: Advanced Secured segmentation, SDA, SD-Access capable*, Flexible network segmentation, Application Policy, DNA service for Bonjour, Third party app hosting.
  • Automation: Rapid Threat Contain*.
  • Assurance & Analytics: Global insights, trends, Compliance, custom reports, Switch 360 & wired client 360, SD-Access & Switch insights, Application health, application 360, performance (loss, latency, jitter), Guided remediation.
  • Security: ETA capable*, Rapid threat contain*.
• Cisco DNA Premier:
  • Security: Stealthwatch, ISE Base+ISE Plus, ETA, MUD, ISE, Stealth Watch.
  • Centralized Management: SDA Ready.

*additional software required

Cisco DNA Premier Offer Details #

• Catalyst 9K OR existing platforms with Network Advantage
• Cisco DNA Premier Enables all Cisco DNA Use Cases including SDA & ETA
• Stealthwatch – 25 flows
• ISE Base + ISE Plus – 25 EP
• Cisco DNA Advantage (inclusive of Cisco DNA Essentials)
• 3 / 5 / 7 year subscription Single SKU
• StealthWatch – 25 flows
• ISE Base+ ISE Plus – 25 EP
• Catalyst 9300/9500 includes 25 flows/endpoints for Stealthwatch/ISE.
• Catalyst 9400 includes 100 flows/endpoints for Stealthwatch/ISE.
• Customer can purchase additional flows/end points in the increments of 25 (maximum of 3).
  • Not available on Catalyst 9200 Series Switches +Catalyst 9400/9500 Series switches.

Network Advantage (Inclusive of Network Essentials) Perpetual

• Full Routing Functionality: BGP*, HSRP, OSPF, ISIS,GLBP*.
• Flexible Network Segmentation: VRF, VXLAN, LISP, SGT, MPLS*.
• Enhanced Security Controls: MACsec-256*.
• IoT & Mobility: CoAP*, AVB*, PTP*.
• Optimize Bandwidth Utilization with Multicast: MSDP, mVPN*, AutoRP.
• High Availability & Resiliency: NSF*, GIR, Stackwise Virtual*+, ISSU/eFSU*, Patching (CLI).
• Element Management: Patch Lifecycle Management.

Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) 3,5,7 Year Terms

• Advanced Automation: SD-Access, Application Policy, Encrypted Traffic Analytics*, DNA Service for Bonjour*, Third-party App Hosting*.
• Telemetry & Visibility: ERSPAN*, AVC (NBAR2), Wireshark.
• Assurance & Analytics: Global Insights, Trends, Compliance, Custom Reports, Switch 360 & Wired Client 360, SD-Access and Switch Insights, Application Health, Application 360, Performance (Loss, Latency, Jitter).

Cisco DNA Advantage Offer Details #

• Cisco DNA Advantage
• Customer need to buy ISE & Stealthwatch to Enable Full Cisco DNA Capability.
• Cisco DNA Advantage (Inclusive of Cisco DNA Essentials)
• 3 / 5 / 7 year subscription
• Catalyst 9K OR existing platforms with Network Advantage.
  • Not available on Catalyst 9200 Series Switches +Catalyst 9400/9500 Series switches.

Network Advantage (Inclusive of Network Essentials) Perpetual

• Full Routing Functionality: BGP*, HSRP, OSPF, ISIS,GLBP*.
• Flexible Network Segmentation: VRF, VXLAN, LISP, SGT, MPLS*.
• Enhanced Security Controls: MACsec-256*.
• IoT & Mobility: CoAP*, AVB*, PTP*.
• Optimize Bandwidth Utilization with Multicast: MSDP, mVPN*, AutoRP.
• High Availability & Resiliency: NSF*, GIR, Stackwise Virtual*+, ISSU/eFSU*, Patching (CLI).
• Element Management: Patch Lifecycle Management.

Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) 3,5,7 Year Terms

• Advanced Automation: SD-Access, Application Policy, Encrypted Traffic Analytics*, DNA Service for Bonjour*, Third-party App Hosting*.
• Telemetry & Visibility: ERSPAN*, AVC (NBAR2), Wireshark.
• Assurance & Analytics: Global Insights, Trends, Compliance, Custom Reports, Switch 360 & Wired Client 360, SD-Access and Switch Insights, Application Health, Application 360, Performance (Loss, Latency, Jitter).

Cisco DNA Essentials Offer Details #

• Catalyst 9K OR existing platforms with Network Essentials
• Cisco DNA Essentials Single SKU
• 3 / 5 / 7 year subscription
• Enable Base Automation & Monitoring in Cisco DNA Center

Network Essentials Perpetual

• Essential Switch Capabilities: Layer 2, Routed Access(RIP, EIGRP Stub, OSPF (1000 routes)), PBR, PIM Stub Multicast (1000 routes), PVLAN, VRRP, PBR, CDP, QoS, FHS, 802.1x, MACsec-128, CoPP, SXP, IP SLA Responder, SSO*.
• DevOps Integration: NETCONF, RESTCONF, gRPC*, Yang Data Models, GuestShell (On-Box Python), PnP Agent, ZTP.
• Telemetry & Visibility: Model-driven Telemetry, Sampled NetFlow, SPAN,RSPAN.

Cisco DNA Essentials 3,5,7 Year Terms

• Basic Automation: PnP Application, LAN Automation, Embedded Event Manager.
• Element Management: Software Image Management, Discovery, Inventory, Topology.
• Telemetry: Full Flexible NetFlow.
• Basic Assurance: Health Dashboards – Network, Client, Application, Basic Switch & Wired Client Health Monitoring.

Catalyst 9000 Switches – Advantage vs. Essentials #

• Catalyst 9000 switching HW includes the Perpetual Network Stack – Network Essentials or Network Advantage.
• Mandatory to attach Cisco DNA License when ordering Catalyst 9000 switches.
• DNA License includes Switch and DNA Center Features.

Advantage

• Network Advantage (Inclusive of Network Essentials) Perpetual
  • Full Routing Functionality: BGP*, HSRP, OSPF, ISIS,GLBP*
  • Flexible Network Segmentation: VRF, VXLAN, LISP, SGT, MPLS*
  • Enhanced Security Controls: MACsec-256*
  • IoT & Mobility: CoAP*, AVB*, PTP*
  • Optimize Bandwidth Utilization with Multicast: MSDP, mVPN*, AutoRP
  • High Availability & Resiliency: NSF*, GIR, Stackwise Virtual*+, ISSU/eFSU*, Patching (CLI)
  • Element Management: Patch Lifecycle Management
• Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) 3,5,7 Year Terms
  • Advanced Automation: SD-Access, Application Policy, Encrypted Traffic Analytics*, DNA Service for Bonjour*, Third-party App Hosting*
  • Telemetry & Visibility: ERSPAN*, AVC (NBAR2), Wireshark
  • Assurance & Analytics: Global Insights, Trends, Compliance, Custom Reports, Switch 360 & Wired Client 360, SD-Access and Switch Insights, Application Health, Application 360, Performance (Loss, Latency, Jitter)

Essentials

• Network Essentials Perpetual
  • Essential Switch Capabilities: Layer 2, Routed Access(RIP, EIGRP Stub, OSPF (1000 routes)), PBR, PIM Stub Multicast (1000 routes), PVLAN, VRRP, PBR, CDP, QoS, FHS, 802.1x, MACsec-128, CoPP, SXP, IP SLA Responder, SSO*
  • DevOps Integration: NETCONF, RESTCONF, gRPC*, Yang Data Models, GuestShell (On-Box Python), PnP Agent, ZTP.
  • Telemetry & Visibility: Model-driven Telemetry, Sampled NetFlow, SPAN,RSPAN.
• Cisco DNA Essentials 3,5,7 Year Terms
  • Basic Automation: PnP Application, LAN Automation, Embedded Event Manager.
  • Element Management: Software Image Management, Discovery, Inventory, Topology.
  • Telemetry: Full Flexible NetFlow.
  • Basic Assurance: Health Dashboards – Network, Client, Application, Basic Switch & Wired Client Health Monitoring.

C9200, C9300, C9400, C9500

• Not available on Catalyst 9200 Series Switches +Catalyst 9400/9500 Series switches

Current-Gen Catalyst – Advantage vs. Essentials #

• Existing Network Stack remains unchanged and is Perpetual.
• Cisco DNA Essentials/Advantage and C1 Advantage is Term-based (3,5,7-yr). Optional attach when ordering HW.
• Cisco DNA licenses don’t contain any Switch Features for Existing Catalyst families.

Advantage

• Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) 3,5,7 Year Terms
  • Advanced Automation: SD-Access*, Application Policy*, DNA Service for Bonjour*.
  • Assurance & Analytics: Global Insights, Trends, Compliance, Custom Reports, Switch & Wired Client 360, SD-Access* and Switch Insights, Application Health, Application 360*, Performance* (Loss, Latency, Jitter).
  • Element Management: Patch Lifecycle Management.

Essentials

• Cisco DNA Essentials 3,5,7 Year Terms
  • Basic Automation: PnP Application, LAN Automation.
  • Element Management: Software Image Management, Discovery, Inventory, Topology.
  • Basic Assurance: Health Dashboards – Network, Client, Application, Basic Switch & Wired Client Health Monitoring.

C2K,CDB, C3K,C4K,C6K

*Not supported on all platforms or Caveats Apply. Refer to Product Datasheet for details.

Customers Software Defined Access Journey #

• Cisco DNA Essentials: Essential Switch Capabilities, Basic Automation & Monitoring. Layer 2, Routed Access, IPV6 Tunnel Capabilities, PnP, Netflow. Easy QoS, Monitoring, Client/Device 360, Full Netflow, image and patch management.
• Cisco DNA Advantage (SDA Capable): Full L3, Policy based Automation & Assurance. Flexible Network Segmentation, Full Routing Capability, Secured Segmentation, Advanced Security.
• Cisco DNA Premier (SDA Ready): Advanced Security. SDA, ETA, MUD, ISE, Stealth Watch.

Partner Value Add Opportunity at Every Step.

Pricing #

Catalyst 9K Priced Right – Delivering More Value #

• Existing Platforms LAN Base, IP Base.
• Essentials on Catalyst 9k: N/W Essentials + Cisco DNA Essentials (3 Y, 5 Y, 7 Y).
• Advantage on Catalyst 9k: N/W Advantage + Cisco DNA Advantage (3 Y, 5 Y, 7 Y).
• SD-Access Ready: 5 Y, 7 Y.

5-Year Hardware & Software TCO Comparison #

• Cisco DNA Essentials (Cat 9300-E 48-port): Hardware cost, SNTC cost, Cisco DNA Essentials cost. Total Cost of Ownership. Basic Automation & Monitoring.
• Cisco DNA Advantage (Cat 9300-A 48-port): Hardware cost, SNTC cost, Cisco DNA Advantage cost. Total Cost of Ownership. DNA Advantage, Additional flows in the increment of 25 can be purchased.
• Cisco DNA Premier (Cat 9300-A 48-port): Hardware cost, SNTC cost, Cisco DNA Premier cost. Total Cost of Ownership. SDA & ETA Ready, Deploy SDA, Assurance and ETA with Cisco DNA Premier for a slight Price Premium, StealthWatch – 25 flows, ISE Base+ ISE Plus – 25 EP, DNA Advantage, Additional flows in the increment of 25 can be purchased.

3-Year Hardware & Software TCO Comparison #

• Cisco DNA Essentials (Cat 9300-E 48-port): Hardware cost, SNTC cost, Cisco DNA Essentials cost. Total Cost of Ownership. Basic Automation & Monitoring.
• Cisco DNA Advantage (Cat 9300-A 48-port): Hardware cost, SNTC cost, Cisco DNA Advantage cost. Total Cost of Ownership. DNA Advantage, Additional flows in the increment of 25 can be purchased.
• Cisco DNA Premier (Cat 9300-A 48-port): Hardware cost, SNTC cost, Cisco DNA Premier cost. Total Cost of Ownership. SDA & ETA Ready, Deploy SDA, Assurance and ETA with Cisco DNA Premier for a slight Price Premium, StealthWatch – 25 flows, ISE Base+ ISE Plus – 25 EP, DNA Advantage, Additional flows in the increment of 25 can be purchased.

3 Year Hardware & Software TCO comparison: Cisco ONE on Catalyst 3850 vs. 9300 #

• Cat 3850 48 Port Lan Base: Hardware cost, SNTC cost, C1 Foundation cost. Total Cost of Ownership. SWSS cost.
• Cat 9300 48 Port Network Advantage*: Hardware cost, SNTC cost, Cisco DNA Premier cost. Total Cost of Ownership. SDA & ETA Ready, StealthWatch – 25 flows, ISE Base+ ISE Plus – 25 EP, DNA Advantage, Additional flows in the increment of 25 can be purchased.
• Cisco DNA Premier on Catalyst 9K Offers More Value.
• *Network Advantage is equivalent to IP Services.

5 Year Hardware & Software TCO comparison: Cisco ONE on Catalyst 3850 vs. 9300 #

• Cat 3850 48 Port Lan Base: Hardware cost, SNTC cost, C1 Foundation cost. Total Cost of Ownership. SWSS cost.
• Cat 9300 48 Port Network Advantage*: Hardware cost, SNTC cost, Cisco DNA Premier cost. Total Cost of Ownership. SDA & ETA Ready, StealthWatch – 25 flows, ISE Base+ ISE Plus – 25 EP, DNA Advantage, Additional flows in the increment of 25 can be purchased.
• Slight difference in TCO.
• *Network Advantage is equivalent to IP Services.

3 Year Hardware & Software TCO comparison: SDA on Catalyst 3850 vs. 9300 with Cisco ONE #

• Cat 3850 48 Port IP Services: Hardware + IP Services cost, SNTC cost, Cisco DNA Premier cost. Total Cost of Ownership. StealthWatch – 25 flows, ISE Base+ ISE Plus – 25 EP, DNA Advantage, Additional flows in the increment of 25 can be purchased.
• Cat 9300 48 Port Network Advantage*: Hardware cost, SNTC cost, Cisco DNA Premier cost. Total Cost of Ownership. StealthWatch – 25 flows, ISE Base+ ISE Plus – 25 EP, DNA Advantage, Additional flows in the increment of 25 can be purchased.
• Cisco DNA Premier on Catalyst 9K Offers Significant Savings.
• *Network Advantage is equivalent to IP Services.

5 Year Hardware & Software TCO comparison: SDA on Catalyst 3850 vs. 9300 with Cisco ONE #

• Cat 3850 48 Port IP Services: Hardware+ IP Services cost, SNTC cost, Cisco DNA Premier cost. Total Cost of Ownership. StealthWatch – 25 flows, ISE Base+ ISE Plus – 25 EP, DNA Advantage, Additional flows in the increment of 25 can be purchased.
• Cat 9300 48 Port Network Advantage*: Hardware cost, SNTC cost, Cisco DNA Premier cost. Total Cost of Ownership. StealthWatch – 25 flows, ISE Base+ ISE Plus – 25 EP, DNA Advantage, Additional flows in the increment of 25 can be purchased.
• Cisco DNA Premier on Catalyst 9K Offers Significant Savings.
• *Network Advantage is equivalent to IP Services.

Positioning, Cisco ONE Migration and Ongoing Innovation #

Brownfield Scenarios #

Key Questions:

• Investment Protection: Are Cisco ONE customers with existing Catalyst/wireless purchases entitled to Cisco DNA?
• Cisco DNA upgrade: Can existing Cisco DNA customers upgrade to a higher function DNA tier?
• Offer Evolution: How do the Cisco ONE perpetual offers on existing Catalyst switches & wireless evolve going forward?

Cisco ONE Investment Protection #

More Value with Cisco DNA.

• FY18: Perpetual SW + SWSS. Cisco ONE Advanced, Cisco ONE Foundation. C1 SWSS Required.
• FY19: Hybrid SW + DNA Subscription (Software Support Included). At New Purchase or SWSS Renewal. Cisco DNA Advantage (C1 SWSS Benefits Included), Includes DNA Essentials. Cisco DNA Essentials (C1 SWSS Benefits Included). Customer retains perpetual software. Get Cisco DNA and software support for the price of SWSS. C1 SWSS Required. Cisco ONE Advanced, Cisco ONE Foundation.
• Cisco DNA subscription will include C1 SWSS benefits.
• Cisco DNA Advantage software is SDA capable.

Cisco DNA Attach with C1 Purchase | Free Cisco DNA Center appliance* #

Enterprise Networking (Routing, Switching, Wireless)

• FY18: Perpetual. Cisco ONE Advanced, Cisco ONE Foundation. C1 SWSS Required. Subscription. Cisco DNA Advantage, Cisco DNA Essentials.
• FY19: Perpetual. Cisco ONE Advanced, Cisco ONE Foundation. DNA (C1 SWSS Benefits Included). Subscription. Cisco DNA Premier, Cisco DNA Advantage, Cisco DNA Essentials.
• SWSS Subscription.

Cisco DNA ongoing innovation #

Cisco DNA upgrade: To higher level Cisco DNA tier #

Transactional method

• Cisco DNA Essentials -> Cisco DNA Advantage -> Cisco DNA Premier.
• Residual value: 50% Cisco DNA Essentials for remaining term.
• Cisco DNA Advantage -> Cisco DNA Premier.
• Residual value: 100% Cisco DNA Advantage value for remaining term.
• Upgrade only to the same or longer term.

How does Cisco ONE evolve for existing Catalyst Platforms? #

• Term: Perpetual, Hardware w/ OS.
• C1 Perpetual on Existing Platforms In FY17: 3850 w/ LAN Base. Foundation For Switching: ISE Base, IP Base, Prime, Energy Management, StealthWatch (1 year). Advanced For Switching: IP Services.
• C1 Perpetual on Existing Platforms Starting Q1 FY18: 3850 w/ LAN Base. Foundation For Switching: ISE Base, IP Base, Prime. Advanced For Switching: IP Services. Stealthwatch 1 year & Energy management retired from perpetual suite.
• C1 Subscriptions on existing platforms starting Q1 FY18: 3850 w/ IP Base / IP Services. Cisco DNA Premier For Switching: Stealthwatch, ISE Base+ ISE Plus, DNA Advantage (3/5/7 year). Cisco DNA Advantage for Switching: DNA Essentials (3/5/7 year) OR. Cisco DNA Essentials for Switching (3/5/7 year). Similar model to Cat9k. No OS portability. No SWSS for OS. SNTC covers OS. EA Eligible.

What do Customers Buy? #

What You Need for SDA or Assurance #

• Network & OS: Network Advantage for 9K Switch, IP Base or IP Services.
• Hardware: Next Gen Catalyst Switches (C9K), Current Gen Switches C3K, C4K, C6K, N7K.
• Appliances: ISE Appliance*, Cisco DNA Center Appliance.
• Software: Cisco DNA Premier for 9K Switch, Cisco DNA Premier for C3K, C4K, C6K, N7K, Stealthwatch**.
• Console: Cisco DNA Center Console, ISE Console.
• ISE Appliance & Stealthwatch can be a physical or virtual appliance.**Stealthwatch management console and flow collector virtual edition is included in DNA Premier.

What You Need for Base Automation & Monitoring #

• Network & OS: Network Essentials for 9K Switch, LAN Base.
• Hardware: Next Gen Catalyst Switches (C9K), Current Gen Switches C3K, C4K, C6K, N7K.
• Appliances: Cisco DNA Center Appliance, ISE Appliance*.
• Software: Cisco DNA Essentials for 9K Switch, Cisco DNA Essentials for 3K, 4K, 6K, N7K Switch.
• Console: Cisco DNA Center Console.
• ISE Appliance can be a physical or virtual appliance.

Switching Enterprise Agreement Perspective #

Cisco Enterprise Agreement #

• Cross-portfolio Buying Platform
• Access to New Software Capabilities
• Uniform Platform Structure for new enrollments
• One Tech Partner for Network, Collaboration & Security
• Easy to Buy, Easy to Consume, Easy to Manage
• Company-wide Service Level Assurance
• On Demand Deployment
• Co-termination of SW Licenses
• Access to Add-ons within enrollments
• Financial Predictability
• True Forward: No retroactive billing
• Know Where You Stand. SW licenses, usage & allocation.

Cisco EA: Customer Qualifications #

New or Existing Customers Looking For…

1. Standardization: Cross-Architecture Standardization
2. Full Coverage: 100% Organization Coverage
3. Management: Centralized License Management
4. Predictability: Predictable Budget & Pricing
5. Relationship: Strategic Multi-Year Relationship
6. Maximum Value: Ready for Cisco DNA Journey, Best Value for Money

Cisco DNA Premier/Advantage for Switching EA Value #

Get to Cisco DNA Value Faster!

• A Simplified, flat-rate upgrade SKU for all customers.
• PLUS: Cross domain EA value proposition.
• Promos:
  • Free inclusion of IP Base to IP Services upgrade.
  • 50% discounted LAN Base to IP Base upgrade.
  • ‘Ramp’ schedule pricing* {1st 6 months free in EA}.
  • FREE 3 Cisco DNA-C Appliances with significant TCCV EA.
  • 2 Cisco DNA Accelerators & 2 Cisco DNA “Ask-the-Expert” sessions (with each free Cisco DNA-C Appliance).
• Ramp promotion only applicable to Brownfield customers.

Switching Migration – Value Comparison: Customer owns 450 C3850-48P switches, with C1 Foundation for Switching with SWSS expiring #

• Existing investment in C3850-48 switches, SNTC coverage, C1 Foundation.
• Transaction Price.
• EA Price.
• Additional Value with EA.
• SWSS renewal cost.
• 3Y Cisco DNA Advantage cost.
• Free Cisco DNA-C Appliance value.
• IP Base to IP Services Upgrade value.
• Free 3Y Cisco DNA Essentials value.
• Promo: Free Cisco DNA-C Appliance value.
• Promo (Ramp): 1st 6 months Free value.
• Promo: Cisco DNA Accelerator & “Ask-the-Expert” sessions value.
• Promo: Free IP Base to IP Services Upgrade value.
• Free Cisco DNA Accelerator & “Ask-the-Expert” sessions value.
• Total EA Value.

Switching Migration – Value Comparison: Customer owns 450 C3850-48P switches, 400 LAN Base & 50 IP Base licenses #

• Existing investment in C3850-48 switches, SNTC coverage, LAN Base and IP Base mix.
• Transaction Price.
• EA Price.
• Additional Value with EA.
• 400 LAN Base to IP Base upgrade cost.
• 3Y DNA Advantage cost.
• Free DNA-C Appliance value.
• 450 IP Base to IP Services Upgrade value.
• 400 LAN Base to IP Base upgrade value.
• Free DNA Accelerator & “Ask-the-Expert” sessions value.
• Promo: Free DNA-C Appliance value.
• Promo (Ramp): 1st 6 months Free value.
• Promo: DNA Accelerator & “Ask-the-Expert” sessions value.
• Promo: Free IP Base to IP Services Upgrade value.
• 400 LAN Base to IP Base upgrade – 50% off! value.
• Total EA Value.

Switching Greenfield – Value Comparison: Customer owns 450 C9300-48P switches #

• C9300-48 HW, SNTC.
• Transaction Price.
• EA Price.
• Additional Value with EA.
• 3Y Cisco DNA Advantage cost.
• Free Cisco DNA-C Appliance value.
• Free Cisco DNA Accelerator & “Ask-the-Expert” sessions value.
• Promo: Free Cisco DNA-C Appliance value.
• Promo: Cisco DNA Accelerator & “Ask-the-Expert” sessions value.
• Value.
• Total EA Value.

Cisco DNA upgrade: To higher level Cisco DNA tier #

Enterprise Agreement (EA) method

• Cisco DNA Essentials -> Cisco DNA Advantage -> Cisco DNA Premier.
• Cisco DNA Advantage -> Cisco DNA Premier.
• 100% residual value for existing Cisco DNA subscriptions (any tier).
• Co-terming across Cisco DNA domain.
• Install base assessment for the EA quote will cover any existing Cisco DNA subscriptions.
• Cisco DNA subscription residual value based on expected EA booking date (adjusted to actual booking date).

OR

Technical Support Model #

• Embedded Cisco Software Support Service (SWSS) With Subscription.
• TAC, knowledge base access, software downloads.
• TS Product Level Support.
• Cisco DNA Essentials / Advantage.
• Hardware with Network Essentials / Advantage (Catalyst 9k).
• Cisco DNA Essentials/Advantage.
• Cisco DNA Premier.
• ISE Plus, ISE Base, Stealthwatch.
• Hardware with Network Essentials / Advantage (Catalyst 9k).
• Embedded support also included for ISE / Steathwatch licenses purchased A la Carte.
• Solution Support, Smart Net Total Care – or – Partner Support Service (Optional).

Ordering Experience #

Single Hardware SKU for Cisco DNA simplifies Disti stocking.

• Catalyst 9300-E with Network Essentials With Universal Image.
  • Cisco DNA Essentials (3/5/7 year term).
• Catalyst 9300-A with Network Advantage SNTC With Universal Image.
  • Cisco DNA Advantage (3/5/7 yr term).
  • Cisco DNA Premier (3/5/7 year term).
  • StealthWatch (3/5 year term).
  • ISE Base (3/5 year term).
  • ISE Plus (3/5 year term).
• Direct Ship, Stocked, Disti Motion.
• Single SKU.

Smart Account #

Cisco Smart Accounts – Sign up today! #

• Why Smart Accounts?
  • Create one account.
  • Manage all software*.
  • View unused licenses.
  • Customize visibility.
• Why Smart Licenses?
  • Automatically registers.
  • Independent of hardware.
  • Traditional PAKs can be converted*.
• Why now?
  • Many data center software offers are Smart Account & Smart Licensing enabled.
  • Plans to ramp enablement of more offers